Reframing in NLP – How to Turn Challenges into Opportunities
- 5 min read
Reframing works because it interrupts the default filters and invites us to choose a more resourceful meaning.
When it comes to achieving our goals, many of us focus on external factors such as hard work, talent, and luck. But what if I told you that the key to achieving your goals lies within your own mind? The power of positive thinking has been widely studied and proven to be a powerful tool for achieving success in all areas of life, from personal to professional.
Have you ever heard the saying, “what you think, you become”? This statement emphasizes the power of our thoughts and how they can shape our lives. When we focus on positive thoughts, we tend to attract positive outcomes. In contrast, negative thoughts can bring us down and prevent us from achieving our goals. In this article, we will discuss the power of positive thinking and provide some tips on how to harness this power to achieve your goals.
You’re skilled. You’re passionate. You know deep down you’re meant to serve others through coaching.
So why does putting yourself out there feel like climbing a mountain barefoot?
It’s not laziness. It’s not lack of information. It’s self-doubt—that quiet, persistent inner critic whispering things like:
It’s not laziness. It’s not lack of information. It’s self-doubt—that quiet, persistent inner critic whispering things like:
“Who do you think you are to call yourself a coach?”
“You’re not ready yet—maybe after one more course…”
“Other coaches are more qualified / more confident / more successful.”
Sound familiar?
If so, you’re not alone. This story is for you.
Emma (name changed for privacy) had a psychology degree, two coaching certifications, and a passion for helping women break limiting patterns. But she stayed on the sidelines for 18 months, paralyzed by imposter syndrome.
Despite endless planning, Canva templates, and following big-name coaches online, she never launched. She told herself:
“I just don’t want to mess it up. I’m not a business person. I’m a helper.”
But deep down, she was afraid to be seen.
Afraid to say, “Yes, I can help you.”
Emma reached out for a power session—tired of her own delays.
We worked on three core shifts, and that changed everything:
Emma thought, “I’m not good enough yet.”
We unpacked this and discovered it stemmed from a moment in childhood when her teacher told her, “Don’t speak unless you’re sure.” That single phrase shaped decades of perfectionism.
Using NLP reframing, we installed a new belief:
“Clarity comes through action. I get better by helping, not hiding.”
She began affirming her right to help now, not later.
Next, we stripped away all the fluff from her offer and built this instead:
Client problem: “I feel stuck and constantly second-guess myself.”
Process: 6 sessions to identify limiting patterns, rewire beliefs, and build forward-focused momentum.
Result: The client would walk away with renewed confidence and clear next steps.
Emma called it “The Self-Belief Activation Series” and priced it at $397 for six 45-minute sessions.
She was shocked that it felt light, aligned, and real.
We agreed: every week, she’d post one story from her life—no filters, no sales pitch.
Week 1: She shared how she’d once ghosted a dream client out of fear.
Week 2: She posted a voice note of her nervous pitch rehearsal.
Week 3: She shared a “before and after” journal entry on her self-worth.
And on Week 4?
She got her first client.
Emma signed 7 clients using just her story and offer.
She now runs monthly group workshops, makes consistent income, and—best of all—feels like a real coach.
Her words:
“Turns out I didn’t need to be louder. I just needed to be braver.”
Let’s break this into 4 practical steps you can apply starting now:
Write down 3 statements your inner critic says.
Now, name it. Give it a funny name—like “Bossy Brenda” or “Doubtful Dave.”
This separates you from the voice. You are not your thoughts.
Choose an empowering belief that makes you move. Examples:
“Helping imperfectly is better than hiding perfectly.”
“Someone needs what I already know.”
Write this belief somewhere visible.
Forget the massive 12-week program.
Start with a 1-session or 3-session offer that solves one small problem.
Make it simple, clear, and focused on transformation, not time.
Example: “Clarity Jumpstart – 60 mins to unpack your biggest block” – $97.
Stories connect. Perfection repels.
Write a short post today:
“I almost didn’t post this because [insert fear]. But I know someone out there needs to hear that [insert message].”
Then add: “If you’re going through something similar, let’s talk.”
You don’t have to wait 18 months like Emma did.
You can use tools, mindset shifts, and coaching systems that make visibility feel safe, offer creation feel natural, and sales feel like service.
That’s exactly what I help new coaches do through:
My Coaching Tools Library
A freebie: “Confidence Kickstart” Worksheets
Power sessions and 6-session breakthrough series
You’re not behind. You’re on the edge of the breakthrough.
You just need to believe in your enoughness, show up bravely, and take one small action.
That first client?
They’re probably already watching.
Are you ready to show them who you really are?
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